All England Lawn Tennis Club (AELTC)

Deal with AELTC primarily cash-based with limited value in kind Fuse agency provided advice on strategy and sponsorship valuations IMG agency also involved in discussions

British telco Vodafone has signed women’s US Open champion Emma Raducanu as its grassroots tennis  ambassador – adding to the brand’s profile in UK tennis as a sponsor of the Wimbledon tennis championships. In

Telecoms operator Vodafone has signed up as the ‘Official Connectivity Partner’ of the Wimbledon tennis championships in a five-year deal with the All England Lawn Tennis and Croquet Club (AELTC).

The All England Lawn Tennis and Croquet Club (AELTC), organiser of the Wimbledon Championships, has extended its deal with Keith Prowse to be its official hospitality provider

James Ralley, head of marketing, commercial and hospitality at the All England Lawn Tennis & Croquet Club (AELTC), has been recruited as the new head of broadcast and media rights at the English Football…

The All England Lawn Tennis and Croquet Club (AELTC), organiser and commercial rights-holder of the Wimbledon grand slam, has extended its agreement for media rights to the tournament with UK public-service…

The All England Lawn Tennis and Croquet Club (AELTC), organiser of the ongoing Wimbledon Championships, has collaborated with brand and customer experience agency VMLY&R London to launch a new streetwear…

The All England Lawn Tennis & Croquet Club (AELTC), organiser of the Wimbledon Championships, has entered the non-fungible token market in a collaboration with 2013 and 2016 men’s champion Andy Murray a…

Ticket holders to the 2021 Wimbledon Championships will be required to display proof of having received a Covid-19 vaccination or a negative lateral flow test to enter this year’s tournament as it prepares t…

Luxury car brand Jaguar has renewed its sponsorship of the All England Lawn Tennis and Croquet Club (AELTC) as the official car of tennis' Wimbledon Championships

Tournament executives seek to "advance mental health and wellbeing"

Wimbledon will break with tradition by staging matches on the middle Sunday from 2022, as the All England Lawn Tennis and Croquet Club (AELTC) confirmed plans to stage this year’s edition of the grand s…

The All England Lawn Tennis and Croquet Club (AELTC), organiser of the Wimbledon Championships tennis Grand Slam, has appointed former IMG and Universal Music Group executive Gus Henderson as its new commercial…

The All England Lawn Tennis and Croquet Club (AELTC), organiser of the Wimbledon Championships, has so far received £174m ($241.4m/€200.8m

The All England Lawn Tennis and Croquet Club (AELTC) has spelled out its ‘Tennis in an English Garden’ vision, outlining that a new 8,000-capacity show court will be part of its expansion plan.

A group of the UK’s leading sports rights-holders have written an open letter to the country’s politicians in support of Covid-19 certification as a ‘credible option’ to enable full capacity stadiums from Ju…

The All England Lawn Tennis and Croquet Club (AELTC), the organiser of the Championships, Wimbledon, has released a statement detailing its intentions for the 2021 edition of the grand slam, saying that…