Alibaba
AliExpress becomes latest Chinese brand to sponsor Euro 2024
Uefa has added another Chinese brand to its sponsorship portfolio after agreeing a deal for online retail marketplace AliExpress to become an official partner of Euro 2024.
NBA China agrees sponsorship with digital payments giant Ant Group
NBA China has agreed a sponsorship deal with Chinese digital payments company Ant Group under which NBA content and new digital experiences are being created for users on the Alipay platform
Cricket audiences encourage Daraz to target bigger sports and entertainment platform
Shopping app Daraz has been taking a unique approach to combining sport and ecommerce in Pakistan and other South Asian markets.
Alibaba-owned Cainiao continues Standard Liège sponsorship
Chinese logistics firm Cainiao is to continue its sponsorship of Belgian Pro League club Standard Liège for another season.
Alibaba Sports becomes Orange Lion Sports, marking strategy shift
Chinese sports marketing firm Alibaba Sports is rebranding as Orange Lion Sports, marking a major shift in the business's focus
China’s Youku ‘strikes five-year deal’ for BWF rights
Chinese streaming service Youku is reported to have acquired media rights to Badminton World Federation events as part of a five-year deal with the international federation
Alibaba’s cloud technology soars to new heights at Beijing 2022
From a virtual influencer to immersive event experiences, Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group, delivered innovative solutions for the Beijing 2022 Winter Olympic Games. Presented in association with Alibaba.
Alibaba launches ‘virtual influencer’ to promote Beijing 2022 merchandise
Chinese e-commerce group Alibaba has unveiled a “virtual influencer” for the Beijing 2022 Winter Olympics.
Hangzhou Asian Games sponsorship revenue ‘nearly $600m’
Sponsorship sales for next year's Asian Games in Hangzhou, China have generated nearly RMB3.8bn ($600m/€530m), according to its organising committee.
Alibaba Cloud launches new sports event technology
Technology firm Alibaba Cloud launched three new systems aimed at major sports event organisers at its annual Apsara Conference, held this week in China
Youku joins Champions League broadcasters in China
Alibaba-owned platform Youku has become the fourth broadcaster to acquire non-exclusive streaming rights to Uefa club competitions in China for the 2021-22 season
Suning’s e-commerce arm confirms stake sale
A consortium of Chinese investors, including Alibaba, electronics firm Xiaomi, home appliance manufacturers Haier, Midea and TCL, and a regional government-owned company, are to acquire a 17-per-cent stake…
Alibaba ‘close to deal’ for Suning stake
Chinese internet giant Alibaba and the regional government of Jiangsu province are close to a deal for a stake in embattled Chinese retailer and sports investor Suning, according to Bloomberg
Alibaba-owned Daraz leverages cricket to power emerging e-commerce platform
Alibaba-owned online shopping platform Daraz is using the acquisition of Bangladesh Cricket Board rights to drive audiences to its site. Kevin McCullagh asks if the experiment could provide a new
Beijing 2022 | Sponsorship activations disrupted but tech firms add dynamism
Tokyo postponement has hampered Beijing 2022 activationsÂ
But domestic sponsor roster includes some intriguing new tech entrants
Tencent eyes dominant share of Chinese sports streaming market
Chinese tech giant Tencent is said to have approached Baidu to buy a stake in its Chinese video streaming platform iQiyi
Alibaba partners with Narita Airport to showcase Tokyo 2020 artwork
Technology firm Alibaba Cloud has formed a partnership with Narita Airport to showcase digital artworks by young Japanese artists related to the upcoming Tokyo 2020 Olympics
Alibaba becomes official partner of Hangzhou 2022
The Hangzhou 2022 Asian Games Organising Committee announced a Prestige-level partnership agreement with Alibaba Group on Tuesday, in the sponsorship categories for information technology, cloud services…