The MAPFRE AM asset management fund thinks European football stocks are undervalued in comparison with US franchises. Equity portfolio manager Luis García Álvarez explains why the company is taking a bet on Ajax and Olympic Lyon
Ajax’s Champions League run boosts visibility, but growth is underpinned by creative commercial team
Ajax's global popularity outstrips all of its domestic rivals, allowing the club to position itself as a brand platform for the Netherlands and beyond. Its chief commercial officer, Menno Geelen, tells Adam Nelson about the effects of Ajax's surprising run to the Champions League semi-finals, and how a creative commercial department has helped the club compete at the highest level.
Sportdigital Fussball, the subscription broadcaster in German-speaking countries, has further enhanced its coverage of Dutch football by agreeing a deal to carry content from the in-house television channel…
Dutch Eredivisie football club Ajax more than doubled its turnover for the 2018-19 season, figures fuelled by its run to the semi-finals of the Uefa Champions League
Frenkie de Jong's €75m ($85m) move from Ajax to Barcelona this summer came with the assistance of outfitter Nike. De Jong, a Dutch midfielder, is also personally sponsored by Nike.
Ajax's regional office in New York City represents the club's latest attempt to expand its brand internationally in order to grow the fanbase and gain new commercial deals