Uefa

Greece is the next market off the block for Uefa and the Team Marketing agency as they look to close out the club competition media rights sales process ahead of the new cycle

SportyTV has acquired an exclusive package of Uefa Euro 2024 free-to-air rights across large parts of sub-Saharan Africa, SportBusiness can reveal

Sport TV, the pay-television broadcaster, is to return as a Uefa Champions League rights-holder in Portugal for the first time in six years next season, it has been announced

Team Marketing has gone to market with Uefa club competition media rights across the Nordics, once one of the most bullish markets but which has softened considerably given the financial struggles of one…

Coca-Cola, the US soft drinks corporation, has signed a new deal with its long-term commercial partner Uefa, becoming an official global sponsor of Euro 2024, the second tier of the federation’s national te…

Broadcast rights are on the market in Canada for Uefa club competitions across the 2024-27 cycle

Subscription broadcaster Premier Sports has picked up a significant package of rights in Ireland to Uefa club competitions in the new cycle

The UK and Ireland’s bid to host Euro 2028 will be unopposed after Uefa confirmed Turkey’s withdrawal from the bidding race to pursue a joint application with Italy to stage Euro 2032.

Engelbert Strauss has become the first brand to be announced as a Uefa Europa League and Uefa Conference League sponsor in the next three-year cycle from 2024-25 to 2026-27, having renewed its association…

TF1, the free-to-air commercial broadcaster in France, has secured exclusive rights to the Uefa Women’s Euro 2025 tournament, SportBusiness understands.

Broadcast rights are on the market in both Belgium and Portugal for Uefa club competitions in the 2024-27 cycle

German public-service broadcasters ARD and ZDF have announced a new deal with Uefa for rights to Germany's men’s national team matches.

Heineken’s non-alcoholic beer brand Heineken 0.0 will not extend its sponsorship of the Uefa Europa League and Conference League after its current deal expires at the end of the 2023-24 season.

Uefa president Aleksander Čeferin has rejected any possibility that Saudi Arabian teams could compete in the Champions League, or that European football’s showpiece cup final could be played in Riyadh.

ITV has re-established itself as the home of the England men's national football team, after the UK commercial broadcaster picked up a slate of rights for the 2024 to 2028 cycle

Uefa has completed its national sponsor tier for the men’s Euro 2024 tournament with the announcement of a deal with German poultry producer Wiesenhof.

Volkswagen will not sponsor next year’s Euro 2024, hosted in its home market of Germany, after deciding not to extend a deal covering Uefa’s men’s national team football competitions for ‘cost discipline’ reasons, SportBusiness can exclusively reveal.

German beer company Bitburger has signed as an ‘Official National Partner’ of Euro 2024 – making the Bitburg-based brand the exclusive beer in all stadiums at the tournament. T