2K
Fiba and NBA 2K League strike long-term licensing tie-up
The International Basketball Federation (Fiba) has struck a partnership with the National Basketball Association’s esports property, NBA 2K League, to create a structured calendar for national teams’ esp…
NBA Japan Games announces slate of 13 sponsors
A total of 13 sponsors have been announced for the forthcoming National Basketball Association pre-season games in Japan featuring the Golden State Warriors and the Washington Wizards
2K places Michael Jordan on special edition NBA game cover
Basketball icon to be featured in perennially popular video game franchise
2K places WNBA star Parker on special edition NBA game cover
Decorated athlete is first female to reach cover of famed video game franchise
Lisa Baird details the future pathway for the NWSL
In this week's episode, podcast co-hosts Eric Fisher and Chris Russo interview Lisa Baird, commissioner of the National Women's Soccer League. Eric and Chris also discuss the National Football League's landmark set of domestic media rights agreements, a pair of large-scale industry pacts for National Basketball Association superstar LeBron James, and the return to video gaming for golf icon Tiger Woods.
Tiger Woods returning to video games with new 2K deal
Iconic golfer ends a nearly eight-year absence from the gaming industry