Ziggo signs endorsement deal with F1 star Verstappen

Dutch Formula One motor-racing driver Max Verstappen has entered into a three-year endorsement partnership with telco Ziggo.

The deal will come into effect immediately, coinciding with the start of the 2018 F1 season, which begins in Melbourne, Australia, this weekend.

The Red Bull Racing driver will now appear on the Ziggo Sport channel before and after each F1 race throughout the course of the deal.

The 20-year-old Dutchman will also contribute to the development of Ziggo’s F1 coverage and various activations, including its ‘eBattle F1’ virtual racing initiative.

“I have noticed a growing enthusiasm around motorsport and Formula One in the Netherlands, and as an ambassador for sport in the country, I would like to help bring the sport to the attention of even more people,” Verstappen said. “The channels and the power that Ziggo offers make Ziggo the ideal partner.”

Marcel de Groot, director of consumer markets at Vodafone Ziggo, added: “With our broadcasts of Formula One races and the organisation of the Ziggo eBattle F1, the collaboration with Max is of important added value for Ziggo.

“Max will now be seen more often in various programs around the live Formula One races, in the Formula 1 Café, and in Peptalk on Monday. That way we can let the whole of the Netherlands enjoy Formula One and the successes of Max.”