HomeNewsSponsorship & MarketingIce HockeyUSA

Yuengling partners with New Jersey Devils, Prudential Center

An interior view of the Prudential Center (Credit: Getty Images)

Pennsylvania brewery DG Yuengling & Son, Inc. has signed a multi-year deal to become an official partner of the National Hockey League's New Jersey Devils and the Prudential Center.

As part of the partnership, a 13,000-square-foot Yuengling-branded restaurant will be unveiled on December 18 at the Prudential Center called the Yuengling 1829 Club. Further branding includes in-broadcast virtual glass signage and in-bowl LED ring exposure.

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here