Pennsylvania brewery DG Yuengling & Son, Inc. has signed a multi-year deal to become an official partner of the National Hockey League's New Jersey Devils and the Prudential Center.
As part of the partnership, a 13,000-square-foot Yuengling-branded restaurant will be unveiled on December 18 at the Prudential Center called the Yuengling 1829 Club. Further branding includes in-broadcast virtual glass signage and in-bowl LED ring exposure.
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