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Yili becomes sponsor of AFC national team competitions

China's WU Lei celebrates after scoring during the 2022 FIFA World Cup qualification group A football match between China and Syria (Photo by KARIM SAHIB/AFP via Getty Images)

Chinese dairy products company Yili Group has agreed a sponsorship deal covering Asian Football Confederation national team competitions in the 2021-24 cycle.

Yili has signed up at Official Partner level - the top tier of sponsorship for AFC national team competitions, conveying global rights. The deal is understood to be worth nearly $30m (€25m), which would make it one of the most valuable sponsorships in the AFC's history.

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