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XFL signs sports betting audio rights deal

World Wrestling Entertainment chairman Vince McMahon (Credit: XFL)

The rebooted XFL, which kicks off this weekend, has signed a sports betting audio rights deal with radio network iHeartRadio and sports betting network Vegas Stats & Information Network (VSiN).

As part of the three-way partnership, described to be a first-of-its-kind rights deal, audio BetCasts will be created for two games each week during the 2020 XFL 10-week regular season and two-week post-season.

The BetCasts will feature VSiN sports betting experts covering XFL games live from VSiN’s studios in Las Vegas through a wagering lens. These digital audio broadcasts, available on the iHeartRadio app, will deliver real-time odds, as well as in-depth analysis of the events behind those changing lines to inform fans during the live action of the games.

“Football is America’s favorite sport for wagering and we’re committed to providing football fans XFL content that aligns with their betting interests,” said XFL president and COO Jeffrey Pollack. “A core part of our strategy is to embrace the spread, and with great partners like VSiN and iHeartRadio, we are uniquely positioned to do just that and provide fans with industry-leading wagering analysis that will strengthen their engagement with our games.”

The XFL has also entered into a partnership with Fox Bet in a deal which makes the mobile sports betting brand an authorized gaming operator of the league.

Fox Bet will promote and offer XFL-centric betting markets to its customers and create a free-to-play Fox Sports Super 6 game each week during the regular season and playoffs.

As part of the agreement, Fox Bet has the right to use the XFL’s official data feed, league marks, team logos, player and coach likeness and certain league content across its Fox Bet sports betting app and Fox Sports Super 6 free-to-play game.

Earlier this week, daily fantasy sports operator DraftKings was named the official daily fantasy sports partner and an authorized gaming operator of the XFL. DraftKings customers in states where sports betting is legal will be able to place a variety of bets and draft daily fantasy lineups on the eight-team XFL using DraftKings platforms.

Meanwhile, US broadcast partners Fox, ABC and ESPN’s broadcasts of XFL games will include gambling graphics and commentary. The production elements and the on-air embrace wagering advances significantly beyond the in-game production of other major US sports properties in this area as legalized sports betting in the country continues to grow.

XFL has also announced ’47 as its official headwear partner. The premium sports lifestyle brand from Boston, Massachusetts, will provide headwear and apparel for all eight XFL teams.

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