Oliver Luck, a former executive at the National Collegiate Athletic Association, has taken up a new role as commissioner and chief executive of the XFL, a new American football league.
The new XFL begins in early 2020, with the league having been resurrected by Vince McMahon, chairman and chief executive of US wrestling organisation WWE.
McMahon launched the initial XFL in partnership with US network NBC in 2001, only for it to last one season before collapsing. The new-look competition will feature eight teams across the United States playing a 10-week schedule.
The new competition will seek to deliver a fan-centric, innovative experience with fast-paced games and a family-friendly environment.
Luck (pictured) previously served as president of NFL Europe and general manager of the league’s Frankfurt Galaxy and Rhein Fire. He most recently served as the NCAA’s executive vice-president of regulatory affairs and strategic partnerships, and has also held senior roles at West Virginia University and Major League Soccer team Houston Dynamo.
Speaking to ESPN.com about his new role, Luck said: “I always felt there was an opportunity for another pro league as long as it had the key ingredients, and I found all those ingredients present in the new XFL.
“There was the leadership and vision from Vince, who is a tremendous entrepreneur with a solid track record and there is a potential to have good quality football if it is well capitalised, which of course it is."
Luck added: “We're focused on what we think is a solid business plan with a solid runway and a solid timeline. Our ultimate goal is to make this all work having high quality football by 2020 and that remains paramount. Everything is going to be different (than 2001)."
McMahon said: “Oliver and I share the same vision and passion for reimagining the game of football. His experience as both an athlete and executive will ensure the long-term success of the XFL.”