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XFL brings in Elevate Sports Ventures to boost ticket-sales strategies

The XFL has signed a two-year partnership with Elevate Sports Ventures to help guide and support ticket sales for the league’s eight teams ahead of its launch in February 2020.

Elevate – a joint venture of the San Francisco 49ers, Harris Blitzer Sports and Entertainment, Ticketmaster, Live Nation and the Oakview Group – will use “data-driven sales and digital marketing strategies and applications” for the XFL’s teams in Dallas, Houston, Los Angeles, New York, St Louis, Seattle, Tampa and Washington DC.

The sports and entertainment consulting firm will work closely with the business departments of each team to manage the day-to-day ticket sales effort and support the league office in Stamford, Connecticut. Elevate has also been named the XFL’s first Business Solutions Partner.

The wider structural support of the Vince McMahon-funded spring-season American Football league indicates that it has a far better chance to succeed than the Alliance of American Football, which folded just eight weeks into its inaugural season.

“We’re looking to come to market as efficiently and swiftly as possible and we decided that to do that it would be best to work with an agency. As we interviewed a variety of firms in this business we came to the conclusion that Elevate was uniquely suited to help us in large part because of the expertise they bring and the partnership that they are,” Jeffrey Pollack, the XFL president and chief operating officer told SportBusiness.

“We’re getting access to the brain power that drives the success of the San Francisco 49ers, the Philadelphia 76ers, we are now essentially in business with Ticketmaster. Elevate brings a portfolio of experience, insights and intelligence that we know will help us go to market as efficiently as possible.

“We’ve brought more smart people to the table and they will have sweat equity into the success of the XFL and they are fully aligned with our business goals. Today we have further bolstered our line-up and roster.”

Last month XFL commissioner Oliver Luck told SportBusiness that the AAF’s demise serves as a “cautionary tale’ for the league.

Elevate has also been hired by Purdue University to oversee a fan-centric study that will determine the strategy surrounding extensive renovations to Ross-Ade Stadium.