US sports broadcaster ESPN and the Aspen Skiing Company have reached an agreement to keep the X Games extreme sports event at the Colorado location for the next five years in a new deal running through 2019.
The X Games celebrates its 13th year in Aspen/Snowmass as the 2014 edition gets under way today, with live coverage provided by owner and operator ESPN and the ABC network.
Scott Guglielmino, senior vice-president for programming and X Games at ESPN, said: “While the level of interest from other locations was excellent, the opportunity to continue our collaboration with Aspen Skiing Company proved the most promising for long-term growth and development of the event.”
John Rigney, vice-president of sales and events at Aspen Skiing Company, added: “There’s a rich cultural history here and we’re fortunate to host many world-class events, but I can’t think of a single event that resonates so well with kids and young adults as X Games does – and that’s a win for our resort, and more importantly the sports we love.”
In July 2013, ESPN announced that it would move the summer X Games to Austin, Texas following 11 years in Los Angeles.