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WWFE signs programming deals

The agreement with Taj TV for 1,500 hours of WWFE programming to be broadcast across the entire Indian sub-continent is the company’s biggest ever deal in west Asia.

It delivers WWFE’s entire portfolio of programming across India, Bangladesh, Sri Lanka, Nepal and the Maldives for the next three years.

Also in Asia, WWFE signed a two-year deal with Pay TV station, Z-Channel. They have acquired 152 hours of WWF SmackDown! and specials.

A further free-to-air agreement in Asia, with terrestrial broadcaster TCS in Singapore, delivers 316 hours over the next three years.

A deal with national broadcaster, TV Record in Brazil, sees WWFE programming delivered to that market for the first time.

From August 2001, 52 hours will be broadcast in the territory.

In Africa, terrestrial station eTV has concluded a deal to broadcast WWF Raw across 2001 and 2002.

Pan-regional satellite television station MNET has also agreed to extend the broadcast of Superstars for another year.

“The first step in expanding into overseas markets is securing high quality broadcast partners. We now have a good mix of terrestrial, cable and satellite penetration on five continents,” said Roger Marment, executive vice president of international business development for WWFE.

“This breadth of coverage is key to driving demand for our licensed products, local language publications, music, home videos and, ultimately, international events.”