The World Surf League has entered into a sponsorship agreement with consumer cannabidiol (CBD) brand cbdMD and moved to clarify its stance on the use of CBD among athletes.
The deal names cbdMD as the official title partner of the Jaws Big Wave Championships for the 2019-20 Big Wave season. CbdMD becomes the first-ever CBD sponsor of the WSL.
The WSL said the agreement marks the biggest deal in the league’s big-wave history. As part of the deal, unique market integrations with athlete ambassadors will be launched.
The Jaws Big Wave Championships is a paddle-only wave event and this year will take place at the Pe’ahi surf break on the north shore of Maui, Hawaii.
The WSL’s partnership with cbdMD comes after the World Anti-Doping Agency (Wada) last year removed CBD from its list of prohibited substances, in or out of competition.
WSL told surfing news website The Inertia that its official stance on the Wada guidelines is that “athletes who wish to use CBD must ensure that any CBD products they use do not contain any THC”.
The WSL added: “The 2018 Farm Bill federally legalised the growth, production, and sale of hemp and hemp-based CBD with a THC level of less than 0.3 percent. CbdMD products meet these guidelines with batch-specific, third-party lab testing verifying their products are THC-free.”
CbdMD offers a comprehensive line of 100-per-cent natural, hemp-derived CBD oil products. The brand holds partnerships with Olympians Kerri Walsh Jennings and Lolo Jones, golfer Bubba Watson and big-wave surfers Makua Rothman and Nathan Florence.