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WPP makes series A investment in video game advertising platform Anzu.io

Communications firm WPP has backed Tel Aviv-based adtech startup Anzu,io Inc in a $6.5m (€5.7m) series A funding round.

Founded in 2016, Anzu's platform optimizes common creative advertising elements such as images, banners, videos, and HTML5 ads, blending them into video games without disrupting the user experience and gameplay. As a result of being able to hyper-target end-users, Anzu also enables game developers to keep monetizing the same player in different ways and scenarios, with real-time data tracking and optimisation.

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