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Wozniacki pens endorsement deal with Cayman Islands business

Danish tennis star Caroline Wozniacki has signed a one-year endorsement deal with Cayman Islands-based organisation Dart Enterprises.

Under the agreement, Wozniacki, who won the 2018 Australian Open grand slam event on Saturday, will now serve as an ambassador for the Seafire Residences property estate on Grand Cayman.

According to the CaymanCompass.com website, Wozniacki will have access to accommodation at the site when she visits the Cayman Islands, while Seafire Residences branding will feature on her equipment bag at tennis events.

Chris Duggan, vice-president of community development for Dart, said: “From our standpoint, having Caroline as an ambassador not only for our brands but for the Cayman Islands, and also her having a place that’s a home away from home. She can come down any time she wants to come down to have a break with her family and friends.

“We want this to be a two-way process. It’s not just us paying her an endorsement fee. We want her to be entrenched in the community here. And she felt that way as well. She wants to be a part of the community.”

Duggan also said that the partnership could potentially turn into a longer-term arrangement. The initial deal is due to expire before next year’s Australian Open in January 2019, but both parties are seemingly keen to extend.

“The agreement I have with her and her agents is that we anticipate it going on,” Duggan said. “It was all very last minute, and we wanted to get it signed before Australia. As a result of that we said, ‘Let’s just initially do the year.’ But both sides anticipate it being a long-term partnership.”

Wozniacki’s victory over Simona Halep in Melbourne marked her first grand slam title and also saw the 27-year-old usurp her Romanian rival as world No.1.

Dart Enterprises is the investment holding company for the Dart conglomerate’s entities based in the Cayman Islands.