World Snooker has furthered its efforts to promote the sport in India by agreeing a partnership with the India Business Group (IBG), while it has also revealed details of a new “luxury experience” for its Masters tournament.
IBG is an advisory consultancy that specialises in helping organisations develop bilateral trade and investment opportunities between the UK/EU and India markets. IBG will focus on helping World Snooker increase the numbers who play the game as well as creating more interest at all levels of Indian society.
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