World Snooker signs Indian development deal, unveils Masters ‘luxury experience’

Judd Trump poses with the trophy following his win in The 2019 Dafabet Masters Final over Ronnie O'Sullivan (by Linnea Rheborg/Getty Images)

World Snooker has furthered its efforts to promote the sport in India by agreeing a partnership with the India Business Group (IBG), while it has also revealed details of a new “luxury experience” for its Masters tournament.

IBG is an advisory consultancy that specialises in helping organisations develop bilateral trade and investment opportunities between the UK/EU and India markets. IBG will focus on helping World Snooker increase the numbers who play the game as well as creating more interest at all levels of Indian society.

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