World Rallycross Championship launches new electric series

Plans have been announced for a new electric racing series that will run alongside the World Rallycross Championship.

The initiative, entitled Projekt E, has been launched by IMG Motorsports, World Rallycross’ promoter. The concept will see electric-powered cars compete on the same weekend as the traditional cars.

World Rallycross said the new series will provide fans with a “glimpse of the future” for production-based cars. More details will be released on Projekt E in the coming months, with the Autosport website reporting that it is expected to start in 2020.

The announcement comes after World Rallycross’ plans to switch its main series to electric cars fell through. Last June, the International Automobile Federation (FIA) rubberstamped proposals to electrify the series from 2020.

In August, World Rallycross announced that it would be postponing the introduction of electric cars until 2021 but Autosport reported last week that this will not be the case after a manufacturer vote on the March 29 deadline for the electric series failed.

Discussing the Projekt E plans, Torben Olsen, managing director of World Rallycross for IMG, said: “IMG has pledged as far back as 2017 that electrification would be part of the World RX weekend. Today we can confirm our intention to deliver on that objective.

“Our aim is to showcase, by 2021 at the latest, future mobility and relevant technologies in the tough, competitive environment of rallycross with production-based vehicles that consumers can relate to.

“In terms of the strategy for introduction of electrification to rallycross, we have been in discussions for nearly two years with a number of manufacturers. Ultimately it emerged that the manufacturers were not yet ready to commit in sufficient numbers to make a fully-electric World Championship a reality. However, we believe that Projekt E is a positive step forward to deliver on our 2017 pledge.”

Read more: IMG confident Circuit of Americas investment will help World Rallycross to go global

Most recent

Fan excitement over the acquisition of the star free agent has fueled the MLB club to what is by far the league's largest per-game attendance increase. But Paul Hagen examines how the organization is already thinking long-term and looking to sustain fan engagement over Harper's entire 13-year deal.

Richard Heaselgrave, Tennis Australia's chief revenue officer, tells Adam Nelson how pivoting the first grand slam of the tennis season away from tennis has helped the event to grow dramatically over the past five years.

MLB club's annual initiative forges a new model for community outreach within the sports industry. Eric Fisher examines the impact both in and out of the organization.

Three-times World Series winners the San Francisco Giants are turning property developers with the Mission Rock mixed-use development across the way from their Oracle Park home. Barry M. Bloom examines a project 15 years in the making.