Cricket Australia, the sport’s governing body in the country, has revealed that it recorded a net surplus of Aus$99m (€65m/$71.9m) during the financial year immediately following its co-hosting of the 2015 World Cup.
At its annual general meeting earlier today (Thursday), Cricket Australia confirmed that the tournament had helped increase revenue to Aus$380.9m from Aus$295.9m. The tournament, which Australia co-hosted with New Zealand in February and March, generated 8,000 jobs and over $1.1bn in direct spending. Cricket Australia also received Aus$51m for its share of the World Cup host net profit.
Cricket Australia chief executive James Sutherland said: “Last summer was billed as the biggest ever in the history of Australian cricket and it lived up to that promise.”
Cricket Australia has vowed to invest the money generated from the World Cup into its women’s and girls’ games, and will also focus on developing its players, coaches and umpires. The body projects that revenue will rise to Aus$1.32bn for the four-year period from 2013-14 to 2016-17, a near Aus$600m increase on the previous four-year period.
The tournament, which Australia won, proved immensely popular, with 20 games selling out completely and a record crowd of 93,013 turning out for the final against New Zealand on March 29.
“The World Cup was easily the biggest sporting event this country has seen since the Sydney Olympics (in 2000) and has left a positive legacy for cricket in Australia, particularly in its ability to unite people of many cultural backgrounds in their passion for the game,” Sutherland added.
“We plan to build on that legacy with closer engagement across a wide range of Australian communities from non-English-speaking backgrounds, particularly at one-day internationals and BBL (Big Bash League) matches.”
England will host the next edition of the International Cricket Council’s (ICC) showpiece event in 2019.