World Bowling, the unified international federation for ninepin and tenpin bowling, has opted to relocate its headquarters from Arlington, Texas in the US to the Swiss city of Lausanne as part of an ongoing development strategy.
Due to open in early 2015, World Bowling’s new home will be located in close proximity to the headquarters of various other Olympics sports federations that are also based in Lausanne.
The city has become known as the ‘Olympic Capital’ due to its affiliation with over 50 sports governing bodies, including the International Olympic Committee (IOC) itself.
World Bowling said the decision to relocate forms part of a wider development strategy that has been implemented in an effort to make the sport more accessible and attractive to fans around the world. This includes the launch of a new scoring system, an increase of its social media presence and an overall rebrand of the federation.
Kevin Dornberger, president of World Bowling, said: “We feel that now is the right time to join the Olympic Capital. Being part of the unique sports community in Lausanne will offer us opportunities to exchange experiences and gain knowledge from other federations. I am looking forward to welcoming the sports community to the inauguration of our new office in early 2015.”