Tiger Woods has signed his latest major endorsement deal following his return to action by agreeing a multi-year partnership with the golf division of Japanese tyre manufacturer Bridgestone.
Bridgestone Golf, a leading manufacturer of golf balls, clubs and accessories, has signed the 40-year-old to a deal under which he will exclusively play and promote its high-performance balls. Bridgestone is the third brand that Woods has used since turning professional in 1996. He used Titleist balls until 2000, when he switched to Nike.
Woods will continue to be an ambassador for the US sportswear and equipment giant, but Nike in August announced that it would scale back its investment in golf. The company will no longer sell equipment such as clubs, balls and bags and will instead focus on developing golf footwear and apparel.
As part of the new partnership, Woods will be featured in digital, social, print and broadcast marketing globally as a Bridgestone Golf ambassador. The winner of 14 major championships and 79 PGA Tour events will also support the Bridgestone ball-fitting program.
Woods joins the likes of FedEx Cup champion Brandt Snedeker, Olympic bronze medallist Matt Kuchar, Masters winner Fred Couples, three-time major champion Nick Price and rising star Bryson DeChambeau as Bridgestone Golf ambassadors.
“No one spends more time perfecting their equipment than Tiger Woods, and no one holds their equipment to a higher standard,” Angel Ilagan, president and chief executive of Bridgestone Golf, said. “His choice of Bridgestone sends a clear message that our golf balls are superior to all others.”
Woods signed an endorsement deal with drinks brand Monster Energy ahead of his return to action at the Hero World Challenge tournament earlier this month.