Monumental Sports & Entertainment has announced a multi-year jersey partnership with Alarm.com for its NBA 2K League team Wizards District Gaming.
As part of the deal, Alarm.com will be featured on jerseys during in-game play in the National Basketball Association’s competitive league, as well as on the jerseys of the team’s esports pros.
The partnership also features experiential activations including a Wizards District Gaming sponsored employee program and player appearances, as well as social media features, branded content, run-of-site digital banner advertisements and brand integration within Twitch.
Alarm.com, a home security monitoring platform, will also have entitlement of NBA 2K League Draft coverage for Wizards District Gaming, which holds the No. 1 overall pick this season for the first time in franchise history.
Regional grocery chain Giant Food and consumer goods corporation Procter & Gamble are also sponsors of Wizards District Gaming.
This week Monumental launched Caps Gaming, an ice hockey-focused esports sub-brand.