Willow retains ICC rights in US and Canada in direct deal

Harry Brook of England dives in to make his mark during the ICC Men's T20 World Cup final against Pakistan (Photo by Isuru Sameera/Gallo Images)

The International Cricket Council has agreed a new rights deal in the US and Canada with Times Internet Limited, whose cricket-dedicated broadcaster Willow will provide coverage of men’s and women’s events until 2027.

The deal, which marks the first direct live rights contract between the ICC and Willow, begins in 2024 and runs for four years. The existing agreement with Willow has been in place since 2016.

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