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Williams adds to business interests with Oath role

US digital media and technology company Oath has outlined plans to become a firm “unlike any other” after appointing tennis superstar Serena Williams to lead a global board of advisors encompassing leading names across the sports, finance, lifestyle and news sectors.

A Verizon subsidiary, Oath comprises more than 50 media and technology brands, including HuffPost, Yahoo Finance, RYOT, Tumblr, Makers, Yahoo Sports and Yahoo Lifestyle. Williams will act as the founding chairwoman of Oath’s board of advisors and will be joined by founding members in the shape of Russell Wilson, quarterback for NFL American football team the Seattle Seahawks; golfer Rickie Fowler; Nascar racing driver Joey Logano and former football and basketball players Abby Wambach and Tamika Catchings.

The group will share their brand expertise with Oath leadership and have access to the company’s brands, as well as its global user base, to build content relevant to their passion issues. In addition, Oath’s philanthropic and social impact arm, Oath for Good, will work closely with each advisor, providing significant financial and volunteer contributions to the cause of their choice.

“As we look toward the future of Oath, it is critical for us to have the best minds, best talent, and best connectors in the world advising us on being globally competitive,” Tim Armstrong, chief executive of Oath, said. “Oath's board of advisors, led by chairwoman Serena Williams, represents the leadership, creativity, work ethic, and philanthropy we aspire to as a company and they will help us make Oath a company unlike any other.”

Williams is currently on a break from the tennis circuit, having given birth to her first child in September. In May, she was appointed to the board of directors at online survey platform SurveyMonkey.

The 23-time grand slam champion, who has a host of business interests off the court, was appointed to the board alongside Brad Smith, chairman and chief executive of software company Intuit.

Commenting on her new role, Williams said: “I am on a continuous mission to challenge myself and others to take big risks. Serving as the chairwoman of Oath’s board of advisors allows me to bring to life my goal of standing for inclusion – whether for black people in tennis, women in Silicon Valley, or creating clothes that fit every body type.”