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White preparing to lead UFC into boxing ring

Ultimate Fighting Championship (UFC) president Dana White has confirmed that he will lead the mixed martial arts promotion into boxing after stating he is in the process of attaining his promoter’s licence.

Speaking to the Los Angeles Times newspaper, White (pictured) said that he’s “getting into boxing, 100 per cent,” whilst reiterating he is fully committed to the UFC. White’s position has been the subject of speculation ever since the WME-IMG agency acquired the company in July 2016.

White fuelled talk over his future plans by wearing a Zuffa Boxing t-shirt during the promotional tour for August’s crossover fight between Conor McGregor and Floyd Mayweather Jr. The event saw WME-IMG, which is headed up by co-chief executives Ari Emanuel and Patrick Whitesell, lead the series into its first-ever cross-promotion with another company. US cable and satellite television network Showtime broadcast the boxing match between the UFC lightweight champion and unbeaten boxer.

Speaking about his future intentions, White told the Times: “No, no, no, I’m not leaving the UFC. I’m getting into boxing with Ari (Emanuel) and the UFC will be doing boxing, too. It’s still early. We’re still working on it. I’ve got to get my (stuff) together, but I’m getting into boxing, man. It’s coming.”

White added that he would be open to exploring a partnership with leading boxing promoter Al Haymon, who runs the Premier Boxing Champions (PBC) series. He said: “Al and I haven’t talked about this at all. We’ll see who’s interested when I say, ‘Let’s do this.’”

When told the PBC could utilise his business acumen, White said: “I agree. It’s harder than saying we’re getting into boxing. We still have to get some homework done. I feel like I can do it better than everyone else. I love the sport.”