US digital media company Whistle has said it will launch an OTT sports streaming channel.
Whistle, formerly known as Whistle Sports, said WhistleTV will debut in the coming months featuring rights to niche sports properties, along with on-demand content such as movies and documentaries.
The new platform will be supported by advertising and be free to access for consumers. Leading this effort will be Griffin Gmelich, formerly an executive with Hulu, Entertainment One, and Warner Bros, who has been appointed as Whistle’s executive vice-president of OTT and content.
“We’re looking forward to expanding Whistle’s content offerings to the linear OTT space and are pleased that WhistleTV will bring a new slate of diversified IP to market,” Gmelich said, according to Fox Business.
“Whistle’s deep portfolio of existing and new franchises, as well as talent-infused content, will meet audiences everywhere they consume content, whether it be on social and soon to be in linear, too.”