English county cricket club Warwickshire has signed a renewal with its long-standing sponsor Scrivens Opticians & Hearing Care.
The association between the two organisations dates back to 2013 and will now run for a further five years, until the end of the 2024 season, in an expanded contract.
The brand will continue be afforded the front-of-shirt sponsor desgination for the county in first-class cricket, as well as now in the Royal London One Day Cup.
In addition, it will be granted the sleeve sponsorship rights in the T20 Blast competition, in which Warwickshire play under the name ‘The Birmingham Bears’.
The naming rights to the club’s Old Press Box stand at its Edgbaston ground will also continue to be held by Scrivens.
News of the extension comes just prior to the return of first class cricket after the 2020 season was delayed due to the Covid-19 pandemic.
Warwickshire begin their campaign with a match against Northamptonshire at Edgbaston in the new Bob Willis Trophy competition on August 1.
This had been one of two matches, alongside Surrey v Middlesex at the Oval set to host 2,500 fans as part of test events to allow spectators into sporting events for in the UK for the first time since the restrictions imposed because of the Covid-19 pandemic were put in place.
However, supporters will no longer be attending after prime minister Boris Johnson announced these plans had been curtailed due to a spike in Covid-19 cases in the country.