China-based sports digital consultancy and marketing platform Mailman has released its NBA Red Card report today, which analyses the online influence and digital performance of the American basketball…
How NBA China’s 17 sponsors activated around the China Games
NBA China currently maintains relationships with 17 sponsors
Partners a combination of Chinese organisations and multinational companies looking for exposure in the country
Lakers and Nets to take part in NBA China Games 2019
The LA Lakers and Brooklyn Nets will take part in the NBA China Games 2019, with a pre-season match in Shanghai on Thursday, October 10, followed by a rematch in Shenzhen two days later.
NBA broadcasts Summer League game shot exclusively on smartphones
The NBA continues to use the Summer League as a platform for experimentation.
Silver: NBA has “no plans” to pause 2021-22 season
National Basketball Association commissioner Adam Silver has said the league has "no plans" to suspend its season despite the rising number of Covid-19 cases which have caused widespread disruption to…