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Warner Bros. Discovery Sports hails record audiences in major European markets

Therese Johaug of Team Norway on her way to victory during the Women's Cross-Country Skiing 30k Mass Start Free at the Beijing 2022 Winter Olympics (by Maddie Meyer/Getty Images)

Warner Bros. Discovery Sports (WBDS) has announced a record first half of the year for audience and engagement in Europe, stating that the figures buck the trend when compared to recent industry expectations.

The WBDS audience measurement includes Denmark, France, Germany, Italy, the Netherlands, Norway, Poland, Romania, Spain, Sweden and the UK, with the company stating it is witnessing increases on both its linear television channels and digital platforms.

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