One of the most influential shows in US sports media stays intact
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NBA appoints Ellis as new chief people officer
The National Basketball Association has named Sabrina Ellis as its new chief people officer, replacing Oris Stuart in the role.
CCTV’s NBA viewership ‘approaching pre-2019 levels’
The NBA’s viewership figures on Chinese state broadcaster CCTV are reportedly close to returning to the levels reached prior to the league’s blackout in the country.
NBA, YouTube Shorts engage with Canadian fans
League turns to video platform to boost fan engagement in the country
NBA releases new Christmas spot
League looks to ramp up its promotion of Christmas Day slate of games