HomeNewsLicensing & MerchandisingUSA

Walmart partners with Fanatics to launch online sports merchandise shop

Retail giant Walmart has launched a new online sports merchandise shop in partnership with Fanatics. The Walmart fan shop by Fanatics features merchandise from various sports and leagues.

Eric O’Toole, general manager, sports and fitness, Walmart US eCommerce, said:  “I’m excited to announce a new, long-term partnership with Fanatics – the powerhouse sports fan brand that makes your favorite team and player merchandise.”

Fanatics operates the NFLShop.com, NBAStore.com and MLBShop.com and last week was included in MLB’s new partnership with Nike.

Fanatics will be the exclusive provider of officially licensed sports merchandise on Walmart moving forward.