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Waller to drive NFL’s international growth plans

American football league the NFL has promoted Mark Waller to the role as executive vice-president of international ahead of its latest set of regular season games in London this autumn.

British national Waller, who as chief marketing officer oversaw the international team as well as all marketing activity for the NFL, will seek to drive forward the league’s international growth under his new role.

“Since the NFL first played at Wembley in 2007, international growth has been an increasing priority for the league,” Waller said. “I am very excited about the opportunity to focus full-time on accelerating our development outside the US and capitalising on the momentum we have established in recent years. Playing three games at Wembley this year shows the NFL’s commitment to international growth, as do events such as NFL on Regent Street.”

Wembley Stadium will host three games in one regular season for the first time as part of the eighth year of the NFL International Series. Having increased from one to two games in 2013, all tickets made available for the three games in 2014 have already sold out.

The 2014 series kicks off with the Oakland Raiders hosting the Miami Dolphins on September 28, before the Atlanta Falcons take on the Detroit Lions on October 26 in what will be the first Sunday morning kick-off in the US. The Jacksonville Jaguars play the second game in their four-year commitment to the UK when they face the Dallas Cowboys on November 9.

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