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Vitality returns as title sponsor of Netball World Cup

New Zealand lifts the World Cup trophy on Day 10 of the Vitality Netball World Cup in Liverpool (Photo by Chloe Knott - Danehouse/Getty Images)

Insurance and investments company Vitality has strengthened its presence within netball by agreeing a deal to sponsor this year’s World Cup in Cape Town, South Africa.

Vitality, a subsidiary of South Africa-based financial services company Discovery, also held title sponsorship rights for the 2019 Netball World Cup, which took place in the English city of Liverpool.

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