The National Football League's Washington Football Team has announced a multi-faceted, multiyear partnership with e-commerce marketing company Vistaprint, which has been designated the team's official design partner.
As part of the partnership, Vistaprint will help the team's ongoing rebranding process, which will be captured on dedicated website WashingtonJourney.com, leveraging the company's marketing, branding and design expertise.
Additionally, the partnership will support small businesses and non-profits throughout the Washington, DC, Maryland, and Virginia (DMV) area on their own rebranding journeys.
The two parties will kick things off by identifying five DMV small businesses to feature in Vistaprint’s “99 Days of Design” initiative. Each small business will receive a refreshed brand identity and marketing materials, in addition to a $15,000 grant to help their business evolve and grow amid the pandemic.During each home game of the upcoming season, Vistaprint and the Washington Football Team, will shine a spotlight on one small business owner as the “Vistaprint Small Business of the Game”. Each small business will receive marketing exposure from Vistaprint’s partnership assets and will have the opportunity to promote their business to fans on game day.
“Our fully integrated partnership with Vistaprint is a true collaboration, anchored by our collective desire to create lasting, positive change in the DMV region,” said Scott Shepherd, the team's chief partnership officer. “We’ll focus on the important role small businesses and non-profits play in our community, and provide them with the resources needed to bounce back from what has been a challenging year.”
Vistaprint will also work closely with the Washington Football Team to support its Shop Black initiative, a directory of black-owned businesses in the DMV, curated by the team’s Black Engagement Network, a group created to ensure an inclusive work environment and equitable community outreach.
The collaboration will provide resources for local small businesses including education, marketing materials and design services.