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Visa moves first on Fifa Women’s Football Partner rights

(Photo by Maja Hitij/Getty Images)

Payment services brand Visa has become the first-ever ‘Fifa Women’s Football Partner’, a new designation, effective in 2023, created as part of the international federation’s newly-launched sponsorship structure.

Earlier this month, Fifa announced the new structure which unbundles its men’s, women’s and esports rights from the Fifa Partners programme, the top sponsorship tier which operates across Fifa’s main national team properties.

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