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Visa calls on brands to follow its lead and support Olympic athletes

The Olympic rings are seen reflected in the window of the closed Japan Olympic Museum in Tokyo on March 27, 2020, three days after the decision to postpone the 2020 Tokyo Olympic Games (Photo by Philip FONG / AFP) (Photo by PHILIP FONG/AFP via Getty Images)

Global payments specialist Visa has called on fellow sponsors to demonstrate support for Olympic athletes impacted by the postponement of the Tokyo Games.

The brand has previously indicated its own commitment to extending its existing deals with athletes to incorporate the delayed event, which will now take place in July and August, 2021.

Its portfolio of 96 athletes, which includes British swimmer Adam Peaty and American gymnast Simone Biles were offered an extension to their contracts and The Telegraph reports Visa has now called on other companies to “provide some certainty for athletes” in the same way.

Several International Olympic Committee TOP sponsors, including Visa, have been vocal in their commitment to supporting the Olympics and its decision to delay the event by a year.

The postponement was announced after an agreement between IOC president, Thomas Bach and Japanese prime minister Shinzo Abe.

Recently, Bach indicated that he expects agreements for IOC TOP sponsors that were to expire this year after the Tokyo Games to roll over into the rescheduled 2021 event.

The Tokyo Games will now take place between July 23 and August 8, 2021.