Virtual advertising solution allows Madrid Masters to activate Betway deal outside Spain

Alexander Zverev at 2021 Mutua Madrid Open at La Caja Magica (Photo by Clive Brunskill/Getty Images).
Alexander Zverev at 2021 Mutua Madrid Open at La Caja Magica (Photo by Clive Brunskill/Getty Images).

ATP Media, the broadcast arm of ATP Tour in men’s tennis, has appointed UniqFEED to provide a virtual advertising solution for this week’s Madrid Masters tournament, enabling gambling brand and tournament sponsor Betway to activate its sponsorship rights outside of Spain.

You'll need a subscription to continue reading

Discover our range of subscription choices, with options starting from £39/month

Already have an account? Sign in here