HomeNewsSponsorship & MarketingTennisSpain

Virtual advertising solution allows Madrid Masters to activate Betway deal outside Spain

Alexander Zverev at 2021 Mutua Madrid Open at La Caja Magica (Photo by Clive Brunskill/Getty Images).

ATP Media, the broadcast arm of ATP Tour in men’s tennis, has appointed UniqFEED to provide a virtual advertising solution for this week’s Madrid Masters tournament, enabling gambling brand and tournament sponsor Betway to activate its sponsorship rights outside of Spain.

Under the deal, the Switzerland-based company is providing its software-based virtual advertising technology for 21 matches on the Manolo Santana court at the Madrid ATP 1000 event, which is taking place from April 26 to May 8.

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here

Related News

Tennis
Sponsorship & Marketing

The Accor hotel and hospitality group has extended its relationship with sports and live entertainment company AEG into a global deal
Tennis
Media

Pay-television broadcaster Sky is set to agree a rights deal in the UK for the US Open, rekindling its association with the tennis grand slam, according to The Times
Tennis
Media

The River Media agency has negotiated a domestic broadcast rights agreement for tennis’ UK Pro League with pay-television broadcaster BT Sport.
Tennis
Sponsorship & Marketing

Infosys extended its French Open sponsorship for five more years – at a nearly 15 per cent fee increase – based on the success of its initial three-year contract. Matthew Glendinning reports.