Viaplay expands Swedish football offering with wide-ranging SvFF deal

The Sweden team ahead of the international friendly match against Scotland (Photo by Ian MacNicol/Getty Images)

Viaplay, the streaming service operated by Nordic Entertainment (Nent) Group, has agreed a four-year rights deal with the Swedish Football Association (SvFF) covering a range of properties.

From 2025, Viaplay will hold exclusive rights in Sweden to around 800 live matches spanning the women’s national team, the men’s and women’s Swedish Cup, national youth teams and national futsal teams.

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