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Viacom18 lands World Cup rights, ‘hires Star’s Jayaraj’ as sports head

The Fifa World Cup trophy prior to the preliminary draw of the 2022 Qatar World Cup (by FIFA/FIFA via Getty Images)

Viacom18 has stepped up its presence in the Indian sports media marketplace with the acquisition of broadcast rights to the 2022 Fifa World Cup national team football tournament, plus the hiring of senior…