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Utilita retains Rangers ties with branding on children’s, girls academy kit

Celtic captain Scott Brown interacts with Alfredo Morelos of Rangers at Ibrox Stadium on September 01, 2019 (Photo by Ian MacNicol/Getty Images)

UK-based energy services provider Utilita has extended a sponsorship association with Scottish Premiership club Rangers.

Utilita became the Glasgow team’s first-ever back-of-shirt sponsor in 2017-18, a position it held for three seasons. It will be replaced in the role by The Energy Check, the UK-based energy price comparison service, from the 2020-21 season onwards.

Utilita has signed a new agreement for next season, however, with the brand to feature on the front of the girls academy team’s shirts and on all children’s retail kits. The Utilita brand will also feature on the back of the women’s first-team’s shirts.

The deal marks the first time that Rangers have had a specific shirt sponsor for its girls academy and junior kits.

Utilita became the club’s ‘Official Energy Partner’ at the start of the 2016-17 season. The subsequent back-of-shirt sponsorship with Utilita was worth between £200,000 (€219,000/$245,300) and £250,000 per year, SportBusiness understands.

Rangers’ deal with The Energy Check will run from 2020-21 to 2022-23. Additional inventory secured by The Energy Check includes advertising on pitchside LED boards and new mid-tier LED boards at the club’s Ibrox Stadium, along with branding on interview backdrops.

The agreements with The Energy Check and Utilita follow on from Rangers’ five-year kit supply and retail agreement with Castore, the UK-based sportswear brand that moved into sports sponsorship last year in a deal with Scottish tennis star Andy Murray.