The Utah Jazz are significantly raising season-ticket prices for the 2019-20 season after selling out all their packages this campaign.
The cheapest seats in the Vivint Smart Home Arena upper bowl will be affected the most. Seats which cost $6 and $12 a game will now rise to $15 and $30 respectively – rises of 150 per cent.
The Jazz’s lowest-priced seats have been undervalued – following a previous promotional campaign – and they will now be more in line with the rest of the league as well as other local sports teams.
“[The] cheapest ticket for Utah football is about $30, BYU football $20, Real Salt Lake $16, Utah Grizzlies $14, and even the Bees is $8,” one email sent to fans explained.
The Jazz are also looking to stop many of their cheapest tickets being sold on the secondary market for far higher prices.
“This approach also fights back against price gouging on the secondary market,” the email added. “By better regulating prices, we hope to preserve a fair pricing structure for all guests regardless of where they sit.”