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US golf equipment sales hit record level in July

A scene from the 2020 PGA Merchandise Show early this year. Fueled by current conditions forced by Covid-19, US equipment sales record record levels in July. (Photo by Montana Pritchard/PGA of America)

Fueled by conditions forced by the ongoing Covid-19 pandemic, the United States golf industry in July posted its best-ever sales month.

Golf Datatech LLC reported that American golf equipment retail sales reached $388.6m during the month, the highest figure recorded since the independent market research firm began tracking data in 1997, and beating the prior highwater mark of $368.1m set in June 2007.

Additionally, Golf Datatech said that four individual equipment categories – balls, irons, wedges, and gloves – also posted all-time monthly sales records.

The figures were fueled by several factors, notably a desire among many participants to get outside amid the pandemic, and golf’s ability to be played in a socially distanced manner.

“Golf is surging through the Covid-19 pandemic, as it is a perfect outdoor social distancing recreational activity, and the retail results confirm what a lot of retailers and PGA Professionals have been feeling,” said John Krzynowek, Golf Datatech partner. “Hard goods have fared especially well, clear evidence that people are playing golf and spending on equipment.”

The July results helped to reverse an industry decline that had seen sales through May of this year decrease 31.4 per cent on a year-to-date basis.

“July’s sales results were fantastic, considering everything that has transpired this year,” Krzynowek said.

Golf Datatech remains optimistic for further golf equipment sales increases in the next few months.

“While nothing is assured in this crazy world we live in today, we are hopeful that the current upward trajectory will continue into the fall when things normally would slow down,” Krzynowek said. “However, this year, we have the potential of very little college football, few youth activities, and curtailed travel for work and with the family, all of which might leave people at home with the opportunity to play more golf and buy more equipment.”

Prior to the pandemic’s arrival, many equipment manufacturers have already begun an increased outreach to boost participation through lower price points.

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