Christian Hindennach has been named as the new chief commercial officer of German pay-television broadcaster Sky Deutschland, replacing the recently-departed Marcello Maggioni.
Hindennach previously worked for cable operator Unitymedia, where he spent eight years, most recently as chief commercial officer.
In his new role, Hindennach will be tasked with overseeing Sky Deutschland’s customer growth, customer and product management, customer experience, pricing and offering, marketing and communication and market research.
Hindennach will officially join Sky Deutschland on January 1 and report to chief executive Carsten Schmidt.
Maggioni, who also served as a member of Sky Deutschland’s executive board, served as the broadcaster’s chief commercial officer from 2016. Maggioni oversaw customer and revenue-related matters at Sky Deutschland, as well as the introduction and expansion of the broadcaster’s newly-formed OTT business, Sky Ticket.
It emerged in August that Maggioni had left Sky Deutschland and it was reported at the time that his departure was not related to the current restructuring process taking place at the broadcaster.
Maggioni’s departure came after Paul Sexton-Chadwick left Sky Deutschland earlier in August to join OTT streaming platform DAZN as senior vice-president of commercial propositions. Other recent departures from Sky Deutschland include Sky Media chief executive Thomas Deissenberger, sporting director Roman Steuer and head of communications Ralph Fürther.
Sky Deutschland’s rights portfolio includes properties such as the Formula One motorsport series and football’s English Premier League.
