Manchester United will open a dedicated “atmosphere section” at the English Premier League football club’s Old Trafford stadium.
The section will be reserved for the right-hand side of the Stretford End behind one of the goals – traditionally the part of the ground where the club’s most vociferous fans used to be based.
The move has been announced after a series of fan-led trials over the past two seasons were considered successful.
The aim of the section will be to group together 1,200 fans who are keen to sing and maintain an atmosphere throughout the game.
The section will be in place from the start of the 2019-20 season, but from the start of the 2020-21 campaign, the scheme will be run as a partnership with the Red Army supporters’ group.
The atmosphere at the 75,000-seat stadium has been a talking point since United’s captain, Roy Keane, famously complained about the “prawn sandwich brigade” attending the club’s matches back in 2000.
In announcing the new section, United also confirmed that season ticket prices would be frozen for the eighth consecutive campaign in 2019-20. The club has 53,000 season ticket-holders, with more than 100,000 supporters on the waiting list.
According to a recent report by the Mail on Sunday, United is also in talks with telco Vodafone over a possible partnership to launch 5G technology at Old Trafford.