Unilever ? which includes amongst its brands Flora, long-time sponsor of the London Marathon - has appointed the sponsorship strategy consultancy Redmandarin to lead the development of best practice sponsorship guidelines for use by all its regions and brands worldwide.
How to Develop Effective Sponsorship Programmes: A new report from SportBusiness Group: Click here
How to Develop Effective Sponsorship Programmes: A new report from SportBusiness Group: Click here
You'll need a subscription to continue reading
Discover our range of subscription choices, with options starting from £39/month
Already have an account? Sign in here