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UK Olympic, Paralympic bodies pool media rights, plan OTT platform

BEIJING - AUGUST 11: Alan Wills of Great Britain takes aim in the men's archery team round at the Olympic Green Archery Field on Day 3 of the Beijing 2008 Olympic Games on August 11, 2008 in Beijing, China. (Photo by Ezra Shaw/Getty Images)

UK Olympic and Paralympic sports bodies have created a company to collectively manage their media rights, with the intention of exploiting them on an OTT platform developed in partnership with a media organisation.

The venture, called GB Sport Media, manages the commercial and broadcast rights for 26 sports bodies, including 12 founder members that include the British Olympic Association, British Paralympic Association, Archery GB, British Swimming and British Rowing.

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