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UK Athletics faces challenge to retain value of BBC deal

Dina Asher-Smith of Great Britain competes in the Women's 100m during the 2019 Anniversary Games IAAF Diamond League event (by Mike Hewitt/Getty Images)

UK Athletics is set to be met with a fresh challenge, with public-service broadcaster the BBC reportedly only keen to extend its rights deal with the embattled organisation on significantly reduced terms.

The BBC is only willing to pay a fraction of the current fee, reports The Guardian, in part due to the dwindling popularity of athletics. The BBC is thought to pay between £3m (€3.6m/$3.9m) and £4m per year, plus production costs.

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