MMA property looks to expand social media presence
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UFC strikes beer sponsorship deal with Drink West in Australia
The Ultimate Fighting Championship has announced a six-month sponsorship agreement with Drink West, the Sydney-based beer brand founded by UFC fighters Tai Tuivasa and Tyson Pedro, covering Australia
RMC Sport remains UFC broadcast home in France
RMC Sport, the French subscription broadcaster owned by telco Altice, has agreed a multi-year extension to its rights deal for mixed martial arts promotion the Ultimate Fighting Championship (UFC)
Professional Fighters League expands Puncher’s Chance agreement
The Professional Fighters League (PFL) has secured a multiyear expanded partnership with independent premium liquor company Wolf Spirit in which Puncher's Chance Bourbon will continue as the official spirit…
Korea’s CJ ENM finalises multi-year UFC rights deal
South Korean media group CJ ENM has secured exclusive rights to the Ultimate Fighting Championship in South Korea as part of a “multi-year” agreement with the mixed martial arts promotion.