The Ultimate Fighting Championship mixed martial arts promotion is to expand its UFC Gym brand into Europe after announcing a 10-year partnership with TD Lifestyle to open over 100 locations across the UK and Ireland.
UFC Gym launched as the promotion’s first major brand extension in 2009 and has established more than 150 sites around the world, including locations in Australia, Bahrain, Canada, Chile, Mexico, Oman, Philippines, Taiwan, Vietnam, the United Arab Emirates and the United States.
The UFC said the latest expansion project represents the largest development partnership in the history of the brand. UFC Gym runs under three separate club formats – Signature, Core and Class – and offers training programs for all ages and fitness levels.
Members have access to a wide range of fitness classes, group and private MMA training, as well as group fitness, personal and group dynamic performance-based training, and MMA youth programming. All UFC Gym training programs have been developed based on the training regimes of UFC athletes.
Specialist signature classes on offer include Daily Ultimate Training, TRX, Muay Thai, Brazilian jiu-jitsu, kickboxing, boxing, mixed martial arts conditioning and women’s self-defence.
UFC Gym president Adam Sedlack said: “This historic partnership serves as a milestone and an opportunity for both UFC and UFC Gym brands, as the UK and Ireland markets host a significant population of MMA fans and fitness enthusiasts.”
Joe Long, director at TD Lifestyle, added: “We’ve negotiated an unprecedented partnership to launch all three club formats and our UFC Gym locations will be very different compared to anything currently being offered in the UK.
“UFC Gym’s possess a versatile fitness platform while offering the highest calibre training facilities within an aspirational and high energy environment.”