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UFC agrees betting sponsorship deal with Neds

(Photo by Jeff Bottari/Zuffa LLC)

Sports betting company Neds has agreed a deal with the Ultimate Fighting Championship to become the official wagering partner of the mixed martial arts promoter in Australia.

As part of the agreement, the Entain-owned group will receive Octagon branding and exclusive broadcast integration at select UFC events, starting with UFC 264: Poirier v McGregor 3 on July 11.

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